1. Is eClincher a viable alternative to Hootsuite?
While eClincher is a useful tool, you'll need a solid social media plan to keep on top of your marketing game. You may not have the time or expertise to develop one yourself as a small business, but for the price of a business lunch, you can recruit a social media specialist on Fiverr to drive your company to the next level.
eClincher, located in California, isn't as well-known as Hootsuite or Buffer, but it still has a large following. It's been around for a while and is becoming increasingly successful. In reality, several eClincher reports favorably equate it to some of the more well-known social media surveillance tools.
This social media dashboard, designed for enterprise and agency customers, supports Facebook (profiles, accounts, and ads), LinkedIn, Twitter, Pinterest, YouTube, Google My Company, Google Analytics, Blogger, and RSS feeds.
Although the Basic version of eClincher only allows for ten social media accounts and a single account, this number grows as you upgrade to a higher plan. Up to three users can handle 20 profiles on the Premier plan, and up to six users can manage 40 profiles on the Agency plan.
Our eClincher analysis will focus on the Basic plan, so you can quickly determine whether or not this social media marketing tool is appropriate for your company or organization. All eClincher plans come with a 14-day free trial, so you can try out the whole feature set.
2. eClincher features
eClincher offers users a Comprehensive Collection of Social Media Tools for Business
As one would imagine, eClincher offers a number of social media resources to help companies make the most of their online presence.
There are also a few useful add-ons. A built-in media archive, for example, is available to anyone on the Premier and Agency plans, making it simple to store and view photos for social media sharing.
There's also a Zendesk integration for customer service, as well as Twitter, Facebook, and Instagram competitive analysis studies. This allow you to determine how your rivals are doing so that you can adjust your strategies if needed. There are also Feedly, Sniply, Yelp, Google Drive, and Pocket integrations.
Also provided is a Zendesk integration for customer support, as well as competitive analysis reports for Twitter, Facebook, and Instagram. This allow you to determine how your rivals are doing so that you can adjust your strategies if needed. There are also Feedly, Sniply, Yelp, Google Drive, and Pocket integrations.
Of course, none of the extras will matter until eClincher excels at the fundamentals, which is what our eClincher analysis will focus on next.
2.1. Inbox and Engagement on Social Media
It's easy to keep track of incoming messages with eClincher's single inbox. This displays all incoming messages from social media accounts.
You will respond to messages and manage all communications from inside eClincher (liking, retweeting, mentioning, and so on). This means that social media administrators can save time by overseeing all of their social networks from a single dashboard.
There are also several useful filtering applications that allow you to access messages based on their form or social account. This enables you to concentrate on what is most important to you.
2.2. Social Listening
In addition to tracking your own social media streams, eClincher allows you to keep track of topics of interest. It functions as a social media tracker, allowing you to monitor keywords, hashtags, comments, and business names, among other things.
This allows you to keep up to date on news in your niche, allowing you to fill your social feeds with important, up-to-date material. It will also assist you in analyzing what your rivals are doing and determining how customers feel about your brand.
To do so, navigate to Feeds – Monitoring Keywords & Hashtag Feeds. Choose the social media site you want to use, and obey the on-screen instructions to personalize the monitor.
You should preview the feed before saving it to ensure that it is right. Repeat as necessary, Add as many keyword monitors and hashtag trackers as you like.
2.3. Post Publishing and Scheduling
You will use eClincher to make social media messages for all of your pages at the same time. When you finish writing your post or adding a comment, you'll see a live preview of how it will appear on each social networking site.
If you want to tag a person, you can start typing their username and eClincher will recommend mentions.
Instead of using the built-in URL shortener, you can use eClincher's Bitly integration. eClincher will recommend hashtags depending on the quality of the message, saving you time from having to look them up yourself.
When you're satisfied with your story, you can either publish it right away or arrange it for later. You can arrange the content to appear several times during the day, week, or month using the scheduling function.
These appear below your post in the schedule section, and you then press Done to add the post to your calendar. The calendar view displays that you have planned content as well as how many posts are available per day.
2.4. Automation of RSS
Do you want to ensure that your own blog material is automatically dragged in? With its RSS automation app, eClincher has you covered. Simply enter a website or feed URL, and you'll see a snapshot of the most recent material. Any item may be scheduled or added to a list for automated publication. More information on automatic queues can be found in the Ease of Use section.
This is a fantastic feature that you can still use to fill your social streams with information from reliable outlets. However, it did not run smoothly and did not suck in content from any famous websites.
2.5. Content Suggestions
The Suggested Content Feed is another helpful feature for social media administrators seeking to find more content for their social sources. Simply enter a search subject, filter by site, importance, date, and video material, and you can quickly find appropriate and common content.
Then, if appropriate, you can schedule it or add it to a list. You will now see how many influencers posted the post as an added benefit.
2.6. Team Characteristics
If you manage a social media unit, the eClincher dashboard makes it simple to delegate tasks. Team members have their own logins and may only be allowed to function on social media pages or brands that have been delegated to them.
There is also an acceptance workflow in place, as well as a role (approver) for those who wish to see and comment on posts but do not need access to the eClincher app.
3. Is eClincher easy to use?
3.1. eClincher set up and interface
The eClincher setup is easy, and the user interface is straightforward.
eClincher, like other social media optimization systems, is simple to set up. You simply type your name, email address, and password, and you'll be able to access your account in seconds.
However, how simple is it to add social media accounts, schedule social media messages, and handle other critical social media tasks? Let's take a closer look.
3.2. Adding Social Media Profiles
You have the ability to add social media accounts as soon as you log. On-screen assistance is also available. Though this clutters the computer, it is helpful if you are having trouble getting started.
Much of the time, though, you won't require assistance because adding social networking pages is easy. Simply press the button, authorize the eClincher app, and you'll be able to use it as a tweet scheduler, Facebook scheduler, Instagram scheduler, or Pinterest scheduler in no time.
Strangely, even after adding social profiles to eClincher, you must pick them with a checkbox before you can post to them. This is unlike most other social media scheduling platforms and seems to be an additional extra step.
3.3. Getting Around the User Dashboard
Once you've created an account, you'll be brought to the publishing app. This is an easy concept to grasp. You can quickly switch between the social networks you've added by looking to the left.
In the middle, there is a section for making and previewing content. You can see your calendar on the right, along with any previously scheduled material. In the visual calendar, you can quickly swap between weekly and monthly calendar views, as well as see post previews.
3.4. Creating a Schedule for Social Media Posting
If you want to use eClincher as a social media post scheduler, it's not as user-friendly as for other softwares. Unlike Sprout Social, which creates a schedule for you, there was no easy way to figure out how to schedule posts ahead of time.
eClincher, on the other hand, has a function called "autopost with queues." This is where you can schedule material to be published and get it posted automatically.
Recycle Queue is selected by chance. That means that before you turn it off, the content in the queue will be posted again and again. This is an excellent opportunity for companies and agencies to exchange year-round content.
4. Reporting and Analytics
4.1. A Comprehensive Analytical Tool
The default social media monitoring dashboard in eClincher is fairly basic. But dig a little further, and you'll find some excellent analytics and monitoring tools.
So, how does it compare to other social media analytics tools? That's pretty good.
4.2. Analytical tools
eClincher presents data on the following topics:
- Pages and posts on Facebook
- Profiles and posts on Twitter
- Instagram accounts and blogs for businesses
- Company accounts and articles on LinkedIn
- and a lot more
There's data on interaction and top posts for the various social media sites, as well as analytics on fans and followers. This gives you a good idea of how well your social media campaign is doing.
4.3. Providing report
On eClincher, creating a report is easy. There's a handy cross-channel survey in addition to updates on individual social media sites. You can also apply your logo to reports and export them as PDFs with a single click.
4.4. Integrations & Apps
You will add your Google Analytics account to the app to get more out of eClincher reports. You'll be able to use analytics results in the same dashboard as before. It will also help you better understand the link between your social media messages and website traffic.
5. Support
5.1. Live Chat Support Provided Quickly
eClincher provides live chat service 24 hours a day, 7 days a week. You may also browse a knowledgebase of over 40 papers from inside the app. There are also video guides available that cover some of the most important features.
Here's what happened when I tried to contact eClincher for help.
5.2. Chat in real time
When it comes to customer service, eClincher highlights its live chat approach and guarantees a five-minute response time. when you ask a question, it takes them no time at all to respond to me.
You will receive a response as well as a similar connection. However, it the answer is insufficient in resolving the problem. You can contact them again and again and again until your problem is solved, they are always eager to help.
The staff will always give their best to help you. Making their customer service one of the best. The answer, come really fast most of the time in less than five minutes, complete with useful links and videos, and the team member was extremely friendly.
5.3. Facebook support
Despite the fact that eClincher recommends live chat help, I decided to give Facebook Messenger a shot. I had a similar query about the autoposting function. I received an automatic response right away, advising me to use live chat. There was also no comment from a person a day later. However, it would be wrong to include this in the evaluation because eClincher does not have Facebook assistance.
6. Pricing
6.1. What does every plan has to offer ?
6.2. Does eClincher offer value for it price
eClincher isn't cheap, but it's worth it. eClincher's pricing can seem high as compared to tools like Buffer and Hootsuite, all of which offer free plans. However, unlike Buffer, which has a cap on the amount of social media updates you can schedule, all eClincher policies provide unrestricted
The cost of eClincher is also competitive with other company social media tools, such as Sprout Social. However, it will quickly get expensive if you put in social media pages or users, as well as Twitter tracking and influencer promotion software for extra payments.
Visa, Mastercard, Discover, American Express, and PayPal are all approved methods of payment for your eClincher account. Nonprofits organizations who are verified get a 15% discount.
The Basic package has plenty of functionality for small business owners. To get unrestricted RSS autoposting, strategic analysis reporting, squad resources, and customer service integrations, you'll need to switch to the Premier or Agency package. To handle unrestricted brands, agencies may need the Agency schedule.
6.3. Refunds and Cancellations
Since all eClincher plans include a 14-day free trial, you can conveniently cancel your trial without penalty from the Account Settings page. If you pay annually, you can cancel at any time and have access to your account until the end of the billing cycle.
It's important to note that eClincher doesn't have a refund policy. Despite this, our reviewer was able to obtain a complete refund. But it's possible to cancel eClincher, you can find anything there need to know about it in their cancelletion policy.
7. Conclusion
Is eClincher a secret treasure that everybody is missing out on? It may very well be. While it is somewhat more costly than other social media software, it is also not the most expensive, and it provides a comprehensive collection of functionality for the price.
However, there are a few user interface improvements that will improve the tool even further. I'd like to find a simpler way to schedule posting slots in advance, for example. The social mailbox, on the other hand, is fantastic, and assistance is prompt and helpful, so eClincher is well worth a look.
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